1. What is the mission or purpose of your company
2. What are your short and long-term goals for your website?
3. Who are the intended audiences for your website?
4. Why will people come to your site the very first time? What will make them want to come back?
5. What content will make up your website? Qualify each item listed (Why should it be included?)
6. What functional requirements are needed on the site? (ex. Forms, transactions, searches…)
7. What are the updating needs for the site? Who will do the updating?
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