• Assign the students to collect two brochures before you begin the brochure unit. Suggested sources: local businesses, the local Visitors and Convention Bureau, product guides, possibly even junk mail advertisements--any source of double sided, tri-fold brochures. These brochures will be necessary in order to perform the initial evaluation segment.
• Make copies of the Brochure Checklist.
• Make copies of the Sample Brochure which can be handed out to students as a model and review of guidelines.
• Prepare your classroom printer: Students will need to print page 1 of their brochure and then insert that page back into the printer to print page 2 on the other side. If possible, post a diagram of your printer's paper tray and the way the 1st side will need to be placed there to print the second side. Students will need to take turns sending their pages to the printer so they don't mix up their brochures.
• Begin by discussing the 10 Tips for Creating Professional Brochure Designs and the Brochure Checklist. Then hand out copies of the Sample Brochure and direct students to open the Brochure How To.

1. Evaluate two commercial brochures
2. Create a professional quality brochure
3. Evaluate a peer’s brochure design

Evaluation:
Assign a point value to each task:

• Evaluating commercial sites
• Creating a professional quality brochure
• Evaluating a peer’s brochure.

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